MC

Academic journey

My education.

From Botswana to Paris — a path built on curiosity, commerce, and three years of learning inside a live business.

2 French institutions
Bac+5 Highest level
3 yrs Apprenticeship

ISG Paris

Paris, France

MSc Brand Management & e-Business — Bac+5

Ongoing Sept 2024 – Sept 2026 Grande École ~15 / 20

A Bac+5 programme at one of France's leading business schools, centred on building brand strategy and e-business capability in an international environment. The curriculum bridges classical management thinking with the full stack of modern digital commerce — from corporate strategy down to conversion optimisation and no-code tooling.

My thesis project is a complete business plan for a new B2C e-commerce venture, beginning from a €15,000 capital position — applying every module in a real decision-making context.

Key modules

Corporate Strategy Business Development Digital Transformation Cross-Channel Strategy Conversion & Retention No-Code Tools MIS Brand Architecture E-Business Strategy

My take

"ISG gave me a vocabulary I was missing. Not just e-commerce tactics, but brand architecture, long-term positioning, and the strategic thinking that separates businesses that scale from ones that plateau. I apply it every time I'm deciding whether to chase a short-term margin or protect a brand signal."

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IUT de Lens

Lens, France — Université d'Artois

BUT Marketing Digital, e-Business & Entrepreneuriat — Bac+3

Sept 2021 – Sept 2024 Alternance 3 years Planet Soar Shop

A three-year work-study degree combining rigorous academic marketing with a full-time apprenticeship at Planet Soar Shop. From day one, every concept had a live application — managing SEO, running paid campaigns, and operating e-commerce at scale, all while earning the degree.

This is where the foundation was built that eventually took Planet Soar Shop from start-up to €1.6M in annual revenue. Not in simulation. In production.

Key modules

Digital Marketing SEO / SEA E-commerce Operations Entrepreneurship Data Analytics Content Strategy Brand Management UX & CRO Project Management

My take

"The alternance stripped away the safety net. Every model I built on a Monday was pressure-tested by Thursday's results. It taught me that the fastest way to truly learn something is to have real consequences attached — and that instinct for reading performance data quickly is still what I rely on most today."

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Gaborone Senior Secondary

Gaborone, Botswana

GCSEs — Secondary Education

2018 International

International secondary education completed in Botswana before relocating to France for higher studies. Growing up navigating two continents — Africa and Europe — built an instinct for adapting across markets, cultures, and communication styles that I carry into every professional context today.

In my own words