Marca Media
Manchester, UKE-commerce Strategy Executive
At Marca Media, I analyse partner websites and build strategies to raise their conversion rate and margins.
Conversion rate is the KPI that decides whether every other investment pays off: traffic, product, pricing. My job is to find where a site loses buyers, fix it, and protect the margin on the sales it wins.
Focus
My take
"Six years running a store taught me where conversion is won and lost. Now I get to apply that across many sites, not just one."